{"id":36605,"date":"2024-06-05T07:00:10","date_gmt":"2024-06-05T06:00:10","guid":{"rendered":"https:\/\/blog.frankfurt-school.de\/?p=36605"},"modified":"2024-05-29T12:44:35","modified_gmt":"2024-05-29T11:44:35","slug":"mvps-101-getting-from-idea-to-product","status":"publish","type":"post","link":"https:\/\/blog.frankfurt-school.de\/de\/mvps-101-getting-from-idea-to-product\/","title":{"rendered":"MVPs 101: Getting from Idea to Product"},"content":{"rendered":"

A startup can take up to a couple of years to launch\u2026 sometimes even longer! These delays are usually caused by long and tedious development periods, difficulty with understanding the market\u2019s wants and needs (especially when potential customers give conflicting feedback), and founders\u2019 anxiousness about releasing an imperfect product.<\/span>\u00a0<\/span><\/p>\n

To <\/span>speed up this process, startups create minimum viable products (or MVPs) that\u202ftest and validate their proof of concept (POC) in a quick and cost-effective way.<\/span>\u200b<\/span>\u00a0<\/span><\/p>\n

What are MVPs?<\/h2>\n

Coined by Eric Ries in his book <\/span>The Lean Startup<\/span><\/i> (2011), an MVP is the most basic version of your solution (like a website landing page, an app mockup, or even a WhatsApp group chat) that lets you test some assumptions you have about your market.<\/span>\u00a0<\/span><\/p>\n

It is difficult to release a fully-functional final product into the market right away because, at this early stage, most of what founders know about the market are merely assumptions. They could spend months, or even years, developing a complicated platform with many features only to launch it and discover that their market does not need to use 90% of the features. This is both costly and time-consuming, so it is better to launch a simple MVP first and make the necessary adjustments from there.<\/span>\u00a0<\/span><\/p>\n

MVPs, because of their simple nature, require manual processes at the start. This early on, founders ought to do things that don\u2019t scale, like messaging customers themselves to simulate a chatbot or manually connecting doctors and patients via e-mail like a platform service. After validating which products and services have customer demand however, these processes can be adjusted for scalability and efficiency.<\/span><\/p>\n

Creating MVPs<\/h2>\n

To create an MVP, one must first summarize their initial business idea, then come up with some assumptions to validate about their market. This could be related to customer wants and needs (like \u201cPet owners want to do consultations for their pets online\u201d) or a feasibility aspect (like \u201cPet health consultations can be done correctly online\u201d). From there, each assumption would have a corresponding feature that is simple, measurable, and representative of the initial business idea.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

MVPs do not need to be very technical products. No-code website builders like Wix are perfect for simple landing pages, and simple app mockups can be made through drag-and-drop tools like Figma and Canva. MVPs can even be as simple as a WhatsApp group or Zoom call \u2013 the possibilities are endless!<\/span>\u00a0<\/span><\/p>\n

Here are some examples of MVPs created by participants of an MVP workshop held by the <\/span>Frankfurt School of Finance and Management Entrepreneurship Centre<\/span><\/a>:<\/span>\u00a0<\/span><\/p>\n