{"id":38252,"date":"2025-07-30T07:00:19","date_gmt":"2025-07-30T06:00:19","guid":{"rendered":"https:\/\/blog.frankfurt-school.de\/?p=38252"},"modified":"2025-07-29T13:28:09","modified_gmt":"2025-07-29T12:28:09","slug":"how-to-define-your-market-size-tam-sam-som-and-why-it-matters-to-investors","status":"publish","type":"post","link":"https:\/\/blog.frankfurt-school.de\/de\/how-to-define-your-market-size-tam-sam-som-and-why-it-matters-to-investors\/","title":{"rendered":"How to Define Your Market Size (TAM\/SAM\/SOM) &#8211; and Why It Matters to Investors"},"content":{"rendered":"<p><span data-contrast=\"none\">When raising capital or planning your <\/span><a href=\"https:\/\/blog.frankfurt-school.de\/the-essential-guide-to-crafting-a-winning-go-to-market-strategy\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"auto\">go-to-market<\/span><\/a><span data-contrast=\"none\">, one of the most common investor questions is: \u201cHow big is your market?\u201d. In his latest role, Franz <\/span><span data-contrast=\"auto\">played a key part in securing nearly seven figures in funding in a pre-seed round, underlining his expertise in early-stage startups.<\/span><span data-contrast=\"none\"> A well-structured market sizing analysis helps answer that by defining your TAM, SAM, and SOM. It shows not only the vision behind your product but also your understanding of what\u2019s realistically achievable.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Without this analysis, startups often overestimate potential or fail to show focus, which are both red flags for investors.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In this blog post you will learn what TAM, SAM, and SOM mean, how to calculate them, and why they\u2019re so critical. We&#8217;ll also explore the potential market size of two real examples from the Frankfurt School startup ecosystem: <\/span><a href=\"https:\/\/alpenwuff.de\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">Alpenwuff<\/span><\/b><\/a> <span data-contrast=\"none\">and <\/span><a href=\"https:\/\/enviotech.de\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"auto\">EnvioTech<\/span><\/b><\/a><span data-contrast=\"none\">, two Startups from our Demo Day in February.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2>What is TAM, SAM, and SOM?<\/h2>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">TAM <\/span><\/b><span data-contrast=\"none\">(Total Addressable Market):<\/span><span data-contrast=\"none\"> The total demand for your product or service, if you have 100% market share.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">SAM <\/span><\/b><span data-contrast=\"none\">(Serviceable Available Market):<\/span><span data-contrast=\"none\"> The portion of the TAM you can serve, given your business model or geographic reach.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">SOM <\/span><\/b><span data-contrast=\"none\">(Serviceable Obtainable Market):<\/span><span data-contrast=\"none\"> The segment of SAM you realistically expect to capture in the next few years, given your current capabilities.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">This hierarchy makes sure your growth narrative is both ambitious and grounded.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">There are two common methods to calculate TAM\/SAM\/SOM: <\/span><span data-contrast=\"none\">Top-down<\/span><span data-contrast=\"none\"> and <\/span><span data-contrast=\"none\">bottom-up. Each has different strengths depending on your stage and data access.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2>Top-Down Approach:<\/h2>\n<p><span data-contrast=\"none\">The top-down method starts with high-level industry reports and narrows the scope based on relevant subsegments, geography, or product fit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Alpenwuff<\/span><\/b><span data-contrast=\"auto\"> is a bootstrapped pet nutrition startup with the mission to help dogs live longer, healthier lives through tailored nutrition. Recognizing that no pet parent wants their dog to suffer the effects of poor diet, they deliver personalized meal plans on a convenient subscription basis. Looking at the dog food market, they could structure their market size the following<\/span><span data-contrast=\"none\">:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">TAM:<\/span><\/b> <span data-contrast=\"auto\">\u20ac24.7 billion &#8211; Dog food market across Europe<\/span><span data-contrast=\"auto\">1<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">SAM:<\/span><\/b> <span data-contrast=\"auto\">\u20ac1.95 billion \u2013 With the geographical focus on the German market<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">SOM:<\/span><\/b><span data-contrast=\"none\"> \u20ac97.5 million &#8211; based on a 5% expected market share due to the growing demand for healthy dog food<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">This approach is ideal when the market is well-established and detailed third-party research is available. It shows scale but must be backed by credible sources and reasonable assumptions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2>Bottom-Up Approach:<\/h2>\n<p><span data-contrast=\"none\">The bottom-up method is built from real-world numbers: price per unit \u00d7 number of customers \u00d7 (conversion rate).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">EnvioTech<\/span><\/b><span data-contrast=\"auto\"> is a GreenTech startup developing smart upgrade kits that transform existing streetlights into energy-efficient, motion-responsive systems. By enabling up to 70% energy savings through intelligent dimming and significantly lowering maintenance costs, they offer municipalities a sustainable way to modernize urban infrastructure without full hardware replacements. They are based on a subscription model for the hardware, creating a Streetlight-as-a-Service model leading to the following market sizing:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">TAM:<\/span><\/b><span data-contrast=\"none\"> \u20ac5.2 billion &#8211; 70 million streetlights in Europe<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">SAM:<\/span><\/b><span data-contrast=\"none\"> \u20ac1.4 billion- over 14 million applicable LED streetlights in Germany<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">SOM:<\/span><\/b><span data-contrast=\"none\"> \u20ac260 million &#8211; 3.7 million LED-compatible units within reach in initial roll-out<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"none\">This method is typically more accurate and compelling for early-stage startups. It shows an understanding of pricing, sales channels, and acquisition potential.<\/span><\/p>\n<h2>Why Investors Care<\/h2>\n<p><span data-contrast=\"none\">Investors don\u2019t just want to know how big the market is; they want to know if you understand your target market and what you dan realistically win. A credible TAM\/SAM\/SOM analysis demonstrates that:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Arial,Times New Roman\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">You know your customer and value chain<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial,Times New Roman\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">You\u2019re focused on a reachable segment<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Arial,Times New Roman\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">You\u2019ve set realistic goals and understand scaling<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<p>Too often, founders present large market figures without tying them to actual execution. A \u20ac10 billion TAM means little without a defined path to a meaningful SOM.<\/p>\n<h2>Conclusion<\/h2>\n<p><span data-contrast=\"none\">TAM, SAM, and SOM are more than pitch-deck buzzwords; they shape how you build, prioritize, and scale. By using a clear methodology and backing it with data, you show investors that your startup has not only potential but also a plan to realize it.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Whether you use top-down (like <\/span><b><span data-contrast=\"auto\">Alpenwuff<\/span><\/b><span data-contrast=\"none\">) or bottom-up (like <\/span><b><span data-contrast=\"auto\">EnvioTech<\/span><\/b><span data-contrast=\"none\">), your market sizing should serve as a bridge between vision and execution.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If you have a business idea and you need help with sharpening your Go-to-market strategy, book an Idea Talk with the\u202f<\/span><a href=\"https:\/\/entrepreneurship-centre.fs.de\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">FSEC<\/span><\/b><\/a><span data-contrast=\"none\">\u202fteam today!\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>Sources:\u00a0<\/em><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:480,&quot;335559991&quot;:720}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Mordor Intelligence (2025, January 3). <\/span><i><span data-contrast=\"none\">Europe Dog Food Market Size &amp; Share Analysis &#8211; Industry Research Report \u2013 Growth Trends<\/span><\/i><span data-contrast=\"none\">. <\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/europe-dog-food-market\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">https:\/\/www.mordorintelligence.com\/industry-reports\/europe-dog-food-market<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:480}\">\u00a0<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When raising capital or planning your go-to-market, one of the most common investor questions is: \u201cHow big is your market?\u201d. In his latest role, Franz played a key part in securing nearly seven figures in funding in a pre-seed round, underlining his expertise in early-stage startups. A well-structured market sizing analysis helps answer that by [&hellip;]<\/p>\n","protected":false},"author":1400,"featured_media":38297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2267],"tags":[104,2562,2561,733],"class_list":["post-38252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","tag-entrepreneurship","tag-fundraising","tag-market-size","tag-startups"],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/posts\/38252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/users\/1400"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/comments?post=38252"}],"version-history":[{"count":12,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/posts\/38252\/revisions"}],"predecessor-version":[{"id":38298,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/posts\/38252\/revisions\/38298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/media\/38297"}],"wp:attachment":[{"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/media?parent=38252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/categories?post=38252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/tags?post=38252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}