{"id":38514,"date":"2025-11-14T07:00:46","date_gmt":"2025-11-14T06:00:46","guid":{"rendered":"https:\/\/blog.frankfurt-school.de\/?p=38514"},"modified":"2025-11-14T09:19:32","modified_gmt":"2025-11-14T08:19:32","slug":"fs-business-case-initiative-debuts-at-bmcc-mexico-a-global-success-story","status":"publish","type":"post","link":"https:\/\/blog.frankfurt-school.de\/de\/fs-business-case-initiative-debuts-at-bmcc-mexico-a-global-success-story\/","title":{"rendered":"FS Business Case Initiative Debuts at BMCC Mexico: A Global Success Story"},"content":{"rendered":"

The newly founded FS Business Case Initiative made its debut at the Business and Management Case Competition (BMCC), hosted by Universidad Panamericana in Mexico, marking its first international appearance as an official Frankfurt School initiative<\/a>. Last month, I had the incredible opportunity to participate in this competition alongside my fellow team members Greta Hi\u00df, Nicolette Peytchev and Julius Degenkolb.<\/p>\n

It was a huge success. We achiheved first place in both qualifying cases \u2013 one six hours and the other 24 hours long \u2013 and entered the finals with a perfect score. After the 6-hour finals case, we placed top 5 among 15 universities from all around the world.<\/p>\n

What is the FS Business Case Initiative?<\/h2>\n

Our mission is to develop future business leaders by fostering critical thinking, teamwork, and global exposure through participation in international case competitions, while proudly representing Frankfurt School on a global stage. The initiative enables students to apply theoretical knowledge to real-world challenges, build lasting professional networks, and showcase the excellence of our institution.<\/p>\n

We train our members in case solving, presenting and critical thinking and compete in international case competitions while creating a community of like-minded case solvers.<\/p>\n

7 Unforgettable Days in Mexio<\/h2>\n

Sunday \u2013 A Warm Welcome<\/strong><\/p>\n

Our first day in Mexico was marked by a warm welcome by our Ambassador Sofia and a traditional lunch accompanied by Mariachi. The event was officially kicked off with a welcome cocktail and the division-draw in the evening.<\/p>\n

Monday \u2013 First Case: Artex<\/strong><\/p>\n

The week started right away with our first 6-hour case on Artex, a Mexican premium furniture brand. We developed a solution targeting sustainable growth while preserving brand identity and craftsmanship and convinced the jury of our strategy \u2013 reaching first place in our division. The day was rounded up by a traditional Mexican dinner and \u201cArrachera\u201d becoming my new favorite dish.<\/p>\n

\"\"<\/p>\n

Tuesday \u2013 Cultural Discovery<\/strong><\/p>\n

Our first social activity was a rally through Guadalajara \u2013 exploring its rich historical and cultural heritage. At Tlaquepaque, we experienced the beautifully decorated streets in celebration of D\u00eda de los Muertos and had again a traditional dinner accompanied by Mariachi.<\/p>\n

Wednesday \u2013 24-hour Case: Taj\u00edn<\/strong><\/p>\n

The core of every case competition is the 24-hour case. The case was on the Mexican company Taj\u00edn best known for its signature chili-lime seasoning. Our challenge was to develop a solution for Taj\u00edn to remain relevant and emotionally connected to Gen Z and Gen Alpha \u2013 both in Mexico and globally.<\/p>\n

Thursday \u2013 Calaverandia<\/strong><\/p>\n

Having slept less than two hours, Thursday started with our pitches for the 24-hour case. We presented in front of Taj\u00edn\u2019s CEO and convinced the jury of our solution, reaching again first place. In the evening, we had the chance to visit Calaverandia, a seasonal theme park in Guadalajara, that celebrates the D\u00eda de los Muertos (Day of the Dead) tradition with interactive activities, shows, and rides. A truly fascinating experience.<\/p>\n

Friday \u2013 Finals: Atlas FC Feminil<\/strong><\/p>\n

Having achieved a perfect score in the qualifying cases, we moved to the finals and solved an additional 6-hour case on Atlas FC Femenil \u2013 the women\u2019s football team of Club Atlas, based in Guadalajara. We developed a strategy on how Atlas FC Femenil can transform into a financially self-sustaining and culturally relevant football brand while balancing the heritage of Atlas FC with the need for a differentiated identity.<\/p>\n

The end of this unique week was highlighted by a gala dinner \u2013 celebrating the achievements of all participants and rounding up all our experiences and learnings. This competition was not only about case solving, but teamwork, friendship, culture, personal growth and adventure. Bringing like-minded talents together and creating a community far beyond borders and competitions.<\/p>\n

\"\"<\/p>\n

Join the FS Business Case Community!<\/h2>\n

Do you enjoy solving complex problems and working in a team?
\nAre you studying at Frankfurt School and want to represent our university internationally?<\/p>\n

Then write us at FS-Business-Case@fs-studentinitiatives.de using your FS student email.<\/p>\n

Follow us on Instagram @fsbusinesscase for updates on workshops, competitions, and events.<\/p>\n

A big thank-you to Frankfurt School, and especially to our coaches, Professor Jerry Guo<\/strong> and Cindy Lehmann<\/strong>, for their guidance and support.<\/p>\n

We would like to extend our sincere gratitude to the Frankfurt School F\u00f6rderverein. Your support is what made our participation in the Competition possible. We appreciate it greatly.<\/p>\n

We are proud to represent FS on the global stage \u2014 and this is just the beginning!<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

The newly founded FS Business Case Initiative made its debut at the Business and Management Case Competition (BMCC), hosted by Universidad Panamericana in Mexico, marking its first international appearance as an official Frankfurt School initiative. Last month, I had the incredible opportunity to participate in this competition alongside my fellow team members Greta Hi\u00df, Nicolette […]<\/p>\n","protected":false},"author":1388,"featured_media":38518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40,39],"tags":[2529,2383,1457],"class_list":["post-38514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bachelor","category-study","tag-business-case","tag-student-initiatives","tag-teamwork"],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/posts\/38514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/users\/1388"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/comments?post=38514"}],"version-history":[{"count":8,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/posts\/38514\/revisions"}],"predecessor-version":[{"id":38526,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/posts\/38514\/revisions\/38526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/media\/38518"}],"wp:attachment":[{"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/media?parent=38514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/categories?post=38514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.frankfurt-school.de\/de\/wp-json\/wp\/v2\/tags?post=38514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}