Frankfurt School is the Project Consultant for the EBRD Green Economy Financing Facility in Tajikistan which provides finance, technical assistance and investment incentives to the private sector to contribute to the country’s transition to a green economy.
To reach out and build awareness of green technologies in the agricultural sector, our team of experts travels extensively throughout the country to interact with farmers and agri-enterprise owners. We organize activities such as Technology Workshops which is focused on expert knowledge sharing, hands-on demonstration and networking. This has been a proven model that effectively engages potential beneficiaries, especially in the rural regions.
Due to Covid-19 related mobility restrictions, face-to-face workshops were no longer possible. However, we wanted to continue building awareness and launched the Podcast and Radio Interview Series which successfully reached out to the Tajik agricultural community and had more than 9,700 engagements with existing and potential beneficiaries over a 3-month period.
For the Podcast series, we aimed to highlight the benefits of investing in high performance technologies and measures that have a high potential of adoption. These technologies included agricultural machinery, modern greenhouses, cold storages, orchards located on a hill slope and water storage solutions. The podcasts were published via Facebook, Viber Messenger and also circulated to program vendors and partners.
For the Radio Interview series, we partnered with Tajik Radio Station Vatan (with a full country outreach of at least 4 million listeners) to introduce incipient and innovative technologies such as minimum tillage, intensive orchards, drip irrigation, innovative apricot drying and efficient dairy farming.
Scaling up investments in green technologies is possible through continuous awareness raising and outreach activities. Despite the challenges posed by the pandemic, the team was able to develop unique ways to achieve our objective of keeping the wider Tajik community informed about green financing and its benefits which will support Tajikistan’s transition to a green economy.