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27. Mai 2026
Why Great Startups Pivot

Gowtham Athem

A startup is not a plan being executed. It is a hypothesis being tested. Most founding ideas turn out to be wrong — about the customer, the problem, or the market. That is not a flaw. That is the process. Behind almost every great company is a moment where the founders stopped, looked honestly at what reality was telling them, and chose a different direction. We call that moment a pivot. And the ability to recognize it and act on it is one of the most underrated skills in building a company.  
22. Mai 2026
Fueling the Breakfast Revolution: How Oatsome Redefines Smart Convenience
Tim Horn
In 2017, Oatsome started with a simple yet ambitious vision: to prove that a healthy start to the day doesn’t have to be a compromise between time and nutrition. The founders believed that "Smart Convenience" could be more than just a buzzword, it could be a lifestyle.
In today’senvironment users give little credit to online content so reps must prove they’re human before prospects even consider responding. And that changes everything about outbound.
10. Dezember 2025
LeadRep AI: Built for the New Era of Signal-Based Lead Generation
Hafiz Mama
4. April 2025
Germany Startup Grants: A Guide to Free Money and Funding Options
Kristina Savina
In the early stages of launching a startup, securing funding can be one of the biggest challenges. While many entrepreneurs turn to investors, business angels, or private capital, there’s a better, often overlooked option: grants.
We didn’t start with a big vision—we found a massive problem in a niche we couldn’t ignore. By working closely with clinicians and our Medical Advisory Board, we uncovered a major issue: critical medical knowledge was scattered, outdated, buried in complexity and hard to access when it mattered most.
14. März 2025
LANDO: A Frankfurt Health-Tech Startup on a Mission to Redefine Patient Safety
Tom Godbersen
22. Dezember 2025
The Power of Money: How Charging from Day 1 Attracts the Right Customers

Tony Kim

Tony cold-approached 50 different companies on LinkedIn, and offered free pilots to anyone who would be considered a "potential" customer that was never going to pay. It took him six months to realize that free attracts the wrong customers, and that the best deals come from people willing to pay - as this willingness in turn is a validation that what you're building actually creates value to those people.
30. Juli 2025
How to Define Your Market Size (TAM/SAM/SOM) - and Why It Matters to Investors

Franz Deubner

How Big Is Your Market? Why TAM/SAM/SOM Matters to Investors When pitching to investors, one of the first questions you’ll face is: “How big is your market?” In this post, we break down how to define your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM)—and why getting it right is crucial. Featuring real startup examples from the Frankfurt School ecosystem, this guide will show you how to structure market sizing using top-down and bottom-up methods and turn vague potential into concrete investor confidence.
12. Februar 2025
The Essential Guide to Crafting a Winning Go-to-Market Strategy
Franz Deubner
Launching your startup without a clear Go-to-Market strategy is like setting out on a journey without a map. A GTM ensures you not only reach your target audience but also stay aligned with their needs and solve their problems. 
In 2023, global CO₂ emissions reached 37.4 Gt. To meet our climate goals, we need to reduce emissions to close to zero AND remove 7–9 Gt of CO₂ annually from the atmosphere. Current novel Carbon Dioxide Removal (CDR) methods removed a meagre 1.3 million tons (0.0013 Gt) in 2023. 
1. November 2024
Frankfurt School is brewing a Gigacorn
Gowtham Athem
20. September 2024
How to find the right business solutions to problems
Francesca Isabella Palomo-Picache
You may have heard of the difference between an invention and an innovation; an innovation’s sole purpose is to be a solution to particular problems, while an invention is a solution that doesn’t necessarily solve a problem.
Newbee is an all-in-one mobile app designed to simplify integration for newcomers to a country. When people move to another country to start a new life, they face similar challenges regardless of their educational or professional background.
12. August 2024
Making Germany Home: The Inspiration Behind Newbee
Hande Turan Limon
30. Juni 2025
Equity Mistakes & Best Practices: A Guide for Startup Founders

Ram Shoham

Distributing equity is one of the most critical and consequential decisions that founders face when launching a new venture. Although the process may initially appear straightforward, errors in structuring equity can have long-lasting repercussions — including disputes among co-founders, obstacles during fundraising rounds, and operational complications down the line.
2. August 2024
MEDICEO: The Digital Swiss Army Knife Transforming Daily Hospital Life

Tom Godbersen

The idea for MEDICEO was born from direct insights into the daily challenges faced by clinical staff, which they gained through family connections in the healthcare sector. These personal stories about the struggles and needs of doctors and nurses became the starting point for our mission to develop accessible solutions that sustainably improve daily clinical operations.
5. Juni 2024
MVPs 101: Getting from Idea to Product
Francesca Isabella Palomo-Picache
A startup can take up to a couple of years to launch… sometimes even longer! These delays are usually caused by long and tedious development periods, difficulty with understanding the market’s wants and needs (especially when potential customers give conflicting feedback), and founders’ anxiousness about releasing an imperfect product. 
There's something magical about early-stage startups that reminds me of the Flammarion engraving. I’ll tell a short tale of just one such project: Ceres FieldCheck – to answer a single question: how & when does an idea turn into a startup?
6. Mai 2024
Turning Ideas into Impact: The Case of Ceres FieldCheck
Svyatoslav Gusev
Why Great Startups Pivot
27. Mai 2026
Gowtham Athem
Fueling the Breakfast Revolution: How Oatsome Redefines Smart Convenience
22. Mai 2026
Tim Horn
LeadRep AI: Built for the New Era of Signal-Based Lead Generation
10. Dezember 2025
Hafiz Mama
The Power of Money: How Charging from Day 1 Attracts the Right Customers
22. Dezember 2025
Tony Kim
Germany Startup Grants: A Guide to Free Money and Funding Options
4. April 2025
Kristina Savina
LANDO: A Frankfurt Health-Tech Startup on a Mission to Redefine Patient Safety
14. März 2025
Tom Godbersen
How to Define Your Market Size (TAM/SAM/SOM) - and Why It Matters to Investors
30. Juli 2025
Franz Deubner
The Essential Guide to Crafting a Winning Go-to-Market Strategy
12. Februar 2025
Franz Deubner
Frankfurt School is brewing a Gigacorn
1. November 2024
Gowtham Athem
Equity Mistakes & Best Practices: A Guide for Startup Founders
30. Juni 2025
Ram Shoham
How to find the right business solutions to problems
20. September 2024
Francesca Isabella Palomo-Picache
Making Germany Home: The Inspiration Behind Newbee
12. August 2024
Hande Turan Limon
MEDICEO: The Digital Swiss Army Knife Transforming Daily Hospital Life
2. August 2024
Tom Godbersen
MVPs 101: Getting from Idea to Product
5. Juni 2024
Francesca Isabella Palomo-Picache