11 February 2026
Likes, Shares and Shares: Does Social Media Increase Trading Activity?
Financing advice no longer comes mainly from banks or newspapers, especially not for younger investors. Instead, it shows up directly in social media feeds. On TikTok, Instagram and YouTube, finfluencers explain which stocks are “trending” or which trade promises quick returns. Their reach is enormous and their influence continues to grow. At the same time, regulators and consumer protection agencies are raising concerns. They warn that entertaining, short-term financial content may encourage impulsive trading decisions. But does exposure to financial content on social media really lead young investors to trade more frequently?
