Ronald Klingebiel
Professor of Strategy
Ronald Klingebiel is Professor of Strategy at the Frankfurt School of Finance and Management. He res...
Management

Why Innovators Need an Entry-Timing Strategy

August 11, 2015
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Firms can choose between becoming a pioneer or follower. Each choice has advantages and disadvantages. Pioneers occassionally reap blockbuster returns at the cost of frequent failure. Followers face lower risks but need to share the spoils. So it is not surprising that the two types of firms need to manage their innovation portfolios very differently.

Find out what kind of entry-timing strategy works, in my recent blog post at Harvard Business Review.

For more detail about the research, check the Strategic Management Journal.

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