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Why Great Startups Pivot

Gowtham Athem

A startup is not a plan being executed. It is a hypothesis being tested. Most founding ideas turn out to be wrong — about the customer, the problem, or the market. That is not a flaw. That is the process. Behind almost every great company is a moment where the founders stopped, looked honestly at what reality was telling them, and chose a different direction. We call that moment a pivot. And the ability to recognize it and act on it is one of the most underrated skills in building a company.

Drei Tage Frankfurt, drei Tage Schwimmen: Trainingslager vor den DHM

Vom 17. bis zum 19. April 2026 hat unser FS-Schwimmteam in Frankfurt die Segel gesetzt – beziehungsweise die Badekappen aufgezogen – und sich für drei intensive Tage in ein gemeinsames Trainingslager begeben. Das Ziel vor Augen: die Deutschen Hochschulmeisterschaften Ende Mai.

Imagine a tractor breaking down in the middle of harvest season. Every hour it sits idle costs the farmer money. Workshops need to give fast, accurate repair quotes, and that means knowing exactly which parts are needed before the technician even opens the hood. That was our challenge with CLAAS.

From Blueprints to Spare Parts: Our AI Journey in Industry

Fueling the Breakfast Revolution: How Oatsome Redefines Smart Convenience

In 2017, Oatsome started with a simple yet ambitious vision: to prove that a healthy start to the day doesn’t have to be a compromise between time and nutrition. The founders believed that "Smart Convenience" could be more than just a buzzword, it could be a lifestyle.

Despite strong clinical outcomes, studies indicate that up to 65% of GLP-1 patients discontinue therapy within the first twelve months of treatment. In many cases, this attrition does not occur because the therapy is ineffective or the high treatment costs.

Obesity and diabetes care - added value by GLP-1 treatment companion app

Dr. Frieder Haenisch

Die Effizienzprüfung in der Gremienbetreuung und Aufsichtsratsarbeit

Stephan Hartenstein

Der Deutsche Corporate Governance Kodex (DCGK) empfiehlt und § 25d KWG verlangt die regelmäßige Effizienzanalyse des Aufsichtsorgans – und wer diese Prüfung klug anlegt, gewinnt weit mehr als Compliance: ein leistungsfähigeres Gremium und eine professionell gesteuerte Gremienarbeit.

What the IE Business Case Competition taught me about business and myself

Martha Zoller

In February, I flew to Madrid with three teammates and a lot of nervous energy. We were there to compete at the IE Business School Case Competition 2026, one of the most respected international case competitions in Europe, alongside universities from across the world. I came back with a lot more than I expected. I have been thinking about what exactly changed after that week and I keep coming back to the same answer: case competitions teach you things that no lecture, no group assignment, and no internship can fully replicate.

Vom FS-Hörsaal zur eigenen M&A-Beratung - ein Rückblick

Peter Nadolinski

Mein Abschluss an der Frankfurt School liegt rund ein Jahrzehnt zurück. Seitdem habe ich im Investmentbanking gearbeitet, mehrere Stationen in der M&A-Beratung durchlaufen und vor einigen Jahren meine eigene M&A-Beratung gegründet. Heute begleite ich mittelständische Unternehmer beim Verkauf ihrer Lebenswerke.

A recent study by Frankfurt School’s International Advisory Services and the University of Bern found that while people can generally contextualise sustainability information, they make systematic errors that can have far-reaching consequences.

Why Sustainability Data Doesn’t Always Lead to Better Decisions

From Frankfurt to Boston: Three Days at Harvard University

Being selected for HCONF 2026, held on 6–8 February, whilst working as a Risk Advisory Consultant at Deloitte in Frankfurt, was one of the highlights of my early career. Flying from Frankfurt, landing in Boston, and walking onto Harvard’s campus for the first time was surreal. I had to stop and absorb it. Three days there turned out to be more than I had imagined.

Das sogenannte Anti-Circumvention-Tool (ACT) wurde mit dem 11. Sanktionspaket im Juni 2023 in Art. 8b der Verordnung (EU) Nr. 833/2014 verankert – und die Europäische Kommission bereitet nun erstmals seinen konkreten Einsatz vor.

Das Anti-Circumvention-Tool: Endlich scharfgestellt?

Alexander Leonhardt

From Frankfurt to China: Winning a Consultancy Challenge at ZIBS University

Elisej Gontscharow

What does it take to advise a major Chinese tech company on breaking into the US market, while competing against universities from around the world? Qinyun Jiang, Shiyu Ni, Minja Todorović, Aayush Sanjay Bodke and Elisej Gontscharow from Frankfurt School found out first-hand this semester, travelling to Haining, China, for a real consultancy project that ended with a win.

Black Tax - Wie Kultur und Familie wirtschaftliche Entscheidungen in Namibia prägen

Jens Spanheimer

Warum gehen Menschen Risiken ein und warum sind einige deutlich risikobereiter als andere? Neben vielen anderen Faktoren spielt auch das emotionale und kulturelle Umfeld eine entscheidende Rolle. Im Rahmen meiner Bachelorarbeit habe ich mich mit genau diesem Thema auseinandergesetzt, allerdings mit einem spezifischen Fokus, der bislang eher wenig Beachtung findet: familiäre Erwartungen im post-kolonialen Kontext.

The Rise of AI Agents - Is your Financial Institution Ready to Onboard the Client of the Future?

For decades, the banking industry has defined its "customer" as a person with a signature, a face, and a predictable 9-to-5 financial pulse. However, as we enter 2026, that definition is becoming dangerously obsolete.

Most modern economic models assume that people act in pure self-interest, the so-called "homo oeconomicus." And for many situations, that assumption works well enough. But there are good reasons to believe that humans are wired differently.

6 Lessons on Fairness, Trust and Altruism from 20,000+ Student Decisions Around the World

Daniel Apelbaum

Why Great Startups Pivot

Drei Tage Frankfurt, drei Tage Schwimmen: Trainingslager vor den DHM

From Blueprints to Spare Parts: Our AI Journey in Industry

Die Effizienzprüfung in der Gremienbetreuung und Aufsichtsratsarbeit

Stephan Hartenstein

Fueling the Breakfast Revolution: How Oatsome Redefines Smart Convenience

Obesity and diabetes care - added value by GLP-1 treatment companion app

Dr. Frieder Haenisch

What the IE Business Case Competition taught me about business and myself

Vom FS-Hörsaal zur eigenen M&A-Beratung - ein Rückblick

Peter Nadolinski

Why Sustainability Data Doesn’t Always Lead to Better Decisions

From Frankfurt to China: Winning a Consultancy Challenge at ZIBS University

Elisej Gontscharow

From Frankfurt to Boston: Three Days at Harvard University

Das Anti-Circumvention-Tool: Endlich scharfgestellt?

Alexander Leonhardt

Black Tax - Wie Kultur und Familie wirtschaftliche Entscheidungen in Namibia prägen

Jens Spanheimer

The Rise of AI Agents - Is your Financial Institution Ready to Onboard the Client of the Future?

6 Lessons on Fairness, Trust and Altruism from 20,000+ Student Decisions Around the World

Daniel Apelbaum

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