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LeadRep AI: Built for the New Era of Signal-Based Lead Generation
Entrepreneurship / 10 December 2025
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Co-founder and CEO of LeadRep
Hafiz Mama, FS Alumni Class of 2016, is the Co-founder and CEO of LeadRep—an AI-powered customer intelligence platform transforming how sales teams prioritize and manage relationships. A skilled and resourceful entrepreneur, Hafiz brings a decade of experience in key account management and entrepreneurship as a two-time founder, along with deep expertise in asset management and investment banking. His blend of strategic thinking and operational drive has shaped his track record of building products, securing partnerships, and driving business growth. Together with Hervé Éblohoué, LeadRep's Co-founder & CTO and a former Senior Software Engineer at Meta, Hafiz leads the product vision, strategic direction, and expansion of LeadRep across Europe, the US, and emerging markets.

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Modern B2B sales teams—especially in financial and professional services—are facing a growing and deeplyfrustrating challenge. Email conversions are dropping. Prospects are harder to reach. Outreach volumes keeprising while results decline. Mass email tools, new domains, lead lists, and automation hacks worked five to 10 years ago, but today they damage domain reputation, harm brand trust, and increasingly get filtered straight into Promotions or Spam.

Sales teams feel it every day: “It’s harder than ever to start real conversations with business executives online.”

LeadRep AI was built to solve this exact problem.

Why Traditional Outbound Is Failing

Email providers like Gmail and Apple now heavily restrict mass outreach. Messages sent from unfamiliar domains, untrusted IPs, or bulk sequences are downgraded instantly—even before a human sees them.

At the same time, buyers have grown tired of generic templates and AI-generated messages. In today’senvironment users give little credit to online content so reps must prove they’re human before prospects even consider responding.

And that changes everything about outbound. Teams can no longer rely on:

  • purchased lead lists
  • spray-and-pray email sequences
  • automated messaging at scale
  • cold outreach disconnected from context
  • outdated CRMs filled with static contacts Outbound is no longer a volume game.

It is about relevance, timing, and credibility.

This marks the rise of multi-channel outbound, where a phone call, a contextual social media interaction,profile visit, or warm touchpoint often determines whether an email even lands in the inbox.

Yet most tools still push volume-based workflows—leaving sales teams stuck with the same outdated tactics.

LeadRep AI breaks from that entirely.

LeadRep AI: Solving the Real Problem Sales Reps Face

LeadRep AI was created around one insight: Sales happens when you meet the right people, at the right time, with the right offer. Not through volume. Through signals.

LeadRep is a Customer Intelligence Engine built to detect and interpret buying moments—so sales teams no longer have to guess who is worth contacting.

Unlike CRMs, enrichment tools, or databases, LeadRep understands context and timing, curating warm opportunities based on real-world business movements.

Signals for Investment Managers: Where LeadRep Is Unmatched

LeadRep is uniquely strong in industries where timing defines revenue—especially Investment Managers (Asset Management, Private Equity, Venture Capital, Family Offices), Consulting and Commercial Real Estate.

These sectors operate on trust, relationships, and strategic moments. LeadRep identifies signals such as:

Investment Management
  • Sudden leadership changes (CIO, Portfolio Manager, Head of Sales)
  • Asset class focus (ETFs, Equities, Fixed Income, Alternatives)
  • Key buying signals: External Managers, RfPs, Special fund, Annual Reports
  • Institutional mandate shifts
  • Product launches or fund strategy pivots
  • AuM fluctuations or liquidity-driven movements
  • Teams expanding their distribution or coverage capacity
Commercial Real Estate & Institutional Real Assets
  • Acquisitions, dispositions, or refinancing triggers
  • New development pipelines
  • Cross-border expansions
  • ESG or regulatory-driven changes
  • Operational pain points in asset performance

These are real buying moments—the point where an outreach message is not only welcome, but relevant.

LeadRep identifies signals at both company and contact level, then curates a high-priority list of opportunities that fit a user’s exact ICP.

The outcome is powerful: Reps no longer need to contact 1,000 prospects to convert 10. They contact 100—or fewer—to convert the same amount or more.

How LeadRep Differentiates Itself

Most platforms lack understanding of timing, user workflow, and real-world sales pressure.

LeadRep AI was engineered differently:

1.  It focuses on signals, not lists

LeadRep’s core is timing intelligence, not database size.

2.  It understands its users

Unlike CRMs requiring heavy configuration, LeadRep works with minimal input and learns continuously from user behavior.

3.  It powers multi-channel outbound

LeadRep aligns email, social media, and relationship data to ensure messages look human, contextual, and credible.

4.  It reduces noise, not adds to it

Every suggestion is purposeful—no clutter, no guesswork.

5.  It is built for enterprise-level complexity

Especially for financial institutions managing relationship-driven sales cycles.

What’s Next: Automating Qualified Meeting Generation

LeadRep’s long-term vision is clear: automate the journey from signal to booked meeting.

Full automation—done in a human, compliant, and contextual way—is on the roadmap, right afterperfecting signal accuracy and recommendation quality.

LeadRep AI’s Mission

We are led by two co-founders, our CEO Hafiz Mama is highly experienced in client relationship management world leading investment banking and asset management companies (SG CIB, DWS, Allianz Global investors).Hervé Éblohoué, our CTO used to work as Senior Software Engineer at Meta. Together they are buildingLeadRep AI so sales reps can finally stop guessing.

Its mission is simple:Enable sales teams to engage real buyers at the right time and transform timing into their most unfair advantage.

This is the era of signal-based selling.

This is what modernoutbound demands.

This is LeadRep AI: https://leadrep.ai/

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